Along with the development of software applications and e-Commerce systems, insproIT is pleased to provide you with web design services.
We can create a bright flashy site with lots of animation and cool effects, however if your target audience is the financial industry, then it will not be attractive to them. And vice versa, a lot of numbers and facts won’t appeal to the teenage crowd. They would appreciate a site that targets their emotions. So before starting the design process, we take time to analyze and understand your audience, their desires and motives.
Our goal is to make sure that the final result meets these three key objectives.
- Web-site appeals to the target audience
- use Web-site is easy to use
- Web-site is effective.
Usability is a crucial part of any software application or a web-site. If your customers are not able to determine what the purpose of the site is and how to use it in the first 5-10 seconds – they won’t use it again. For our brains the speed we browse the internet is comparable to the speed of a car running on a highway. You only have a few moments to catch the meaning of a billboard on the side of the road. The same rule applies to web-design. Your customer should immediately understand your offering, how to navigate the web-site and what the next step is. And our team will make sure that your site achieves these goals.
Our maintenance programs ensure that your site is always current and your project stays within budget. Our standard program includes promotion to search engines and directories, content updates, re-design web pages, update images, and support via telephone and e-mail. We include all of the services you require in order to ensure both the short and long-term success of your Internet program.
What Is Website Maintenance?
Website maintenance includes revising, editing, or otherwise changing existing web pages to keep your website up to date. The periodic addition of new web pages is also part of maintenance services.
Websites are not intended to be static. The value of a practice website is the ability to maintain current information online at a reasonable cost. We assume that you will want to revise some or all of your web pages over time, as well as adding additional web pages according to your business needs. To assist you in maintaining current information online, we offer several options for website maintenance.
If you believe you will be making regular changes to your website over time, you can save money by purchasing a website maintenance contract. A maintenance contract is for one year term, and is non-refundable. The monthly charge for maintenance is based on the size of your website at the time the contract is signed. A maintenance contract allows you to update an online newsletter, to highlight different services on a rotating basis, or to promote time sensitive programs, services or workshops.
We are expertise in developing portals related to Books & Journal publishing, Property Portal, Tour & Travel, Market Directory, Matrimonial etc. A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way.
Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether.
Types of portals:
- Personal portals.
- News portals.
- Government web portals.
- Cultural Portals.
- Stock portals.
- Health & Medical Web Portal.
- Search portals.
- Tender’s portals
- Hosted web portals
Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution.
Benefits of Google Adwords
- Measurable Results
There are 4 distinct ad formats available within the Google Display Newtwork
Standard text ads similar to search ads
Visually engaging and expresses non verble concepts
Fully customizable, pre-made templates
Rich Media Ads
Drive brand interaction with engagement and response
insproIT assured of some of the best SEO compatible coding tactics. From URLs to clean code to fast loading pages to best server hosting.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
- Google Analytics
- Server Analytics
- Webmaster Tools
- Web Standard Compliance
- URLs, Meta keywords and copy